Wednesday, February 16, 2011
Selling Craft Beer by Greg Koch
I wanted to pass along this video-- while reminiscent of a training video you would watch on your first day at a new job-- that is aimed to help educate and offer incentive to bar and restaurant owners who might be weary of offering those "weird, microbrewed beers" at their establishments. Greg really does an excellent job in giving practical examples and introducing some target audience theory throughout this informative press release. But anyways, enjoy and pass it along to any business owners you might know... or just a friend who shares your craft beer enthusiasm. Let's get more and more craft beer into our favorite watering holes.
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So just one month ago I sent my resume out to Stone, Sam Adams, and Yuengling and was assured at my graduation I can find an get an assistant brewing position which would be awesome but now that I am back in the kitchen I am trying to find some people who want to get things going on a Brew Pub and this video is definitely something I would show new employees
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