I wanted to share this inspiring video about the upcoming American Craft Beer Week. Pass it along to fellow beer lovers or somebody who doesn't know what they're missing. Also, check out CraftBeer.com for an always updating list of events that are scheduled to celebrate American Craft Beer.
Friday, February 25, 2011
Wednesday, February 16, 2011
Selling Craft Beer by Greg Koch
I wanted to pass along this video-- while reminiscent of a training video you would watch on your first day at a new job-- that is aimed to help educate and offer incentive to bar and restaurant owners who might be weary of offering those "weird, microbrewed beers" at their establishments. Greg really does an excellent job in giving practical examples and introducing some target audience theory throughout this informative press release. But anyways, enjoy and pass it along to any business owners you might know... or just a friend who shares your craft beer enthusiasm. Let's get more and more craft beer into our favorite watering holes.
Beer Porn: February 16, 2011
A little bored but don't have too much to talk about today. And since deciding to treat my beer as less of a collection and more like-- well, beer-- I have been accumulating some pretty tantalizing beer pornography (beer geek lingo for some glamor shots of prized beers before consumption). So, enjoy!
BradBeneski85@gmail.com!
| A dry-hopped, bottle-conditioned version of Dogfish Head's 90 Minute IPA. Certainly a refreshing new life breathed into this Double IPA staple. | 
BradBeneski85@gmail.com!
Saturday, February 5, 2011
Bottles of Beer or Museum Relics?
I have begun to notice a growing problem with how I view my beer stash. I have been treating my beer a little too preciously. Like many habits, this practice isn't a bad thing until it gets out of hand. For instance, say its minutes before movie, television show or a game that I've been looking forward to watching. What could be better? Of course! A nice beer to compliment this next hour or so of relaxation and electronic stimuli. I then find myself standing in front of a cold cabinet of proverbial "Do Not Touch" signs pasted over my collection of special occasion beer. Longing to have something that us beer nerds call "Session Beers", I end up settling for something less than satisfying. Usually, one of the Yuengling Lagers or other adjunct lagers usually designated for tailgates or post-lawnmowing. 
Which brings me to my new resolution that I have decided to implement. Its as simple as: "Drink your damn beer!" So, today I cracked into one of my most prized finds: Founders Kentucky Breakfast Stout. I had no plans for the next couple hours and was looking to enjoy a tasty beer. After an admittedly extended beer porn session before actually drinking the pitch black beauty, I sat down to a variety of college basketball games and just took it in. Every roasty nuance-- every sweet morsel of bourbon, coffee, and lactic sweetness-- every bit of alcohol heat and intoxication just took over my disposition until I had another epiphany. Special occasions don't have to necessarily be celebrated with beer. Instead, beer can command whether an occasion is special or not. If not for enjoying this hand-crafted beast of a beer from Grand Rapids, Michigan, I might have just been mindlessly scouring Facebook or-- more ironically-- surfing BeerAdvocate to read reviews of beers. Instead, this amazing beer helped me truly enjoy an hour of my lazy Saturday afternoon during a miserable, sleeting, snowy fit of whether outside of my windows.
Which brings me to my new resolution that I have decided to implement. Its as simple as: "Drink your damn beer!" So, today I cracked into one of my most prized finds: Founders Kentucky Breakfast Stout. I had no plans for the next couple hours and was looking to enjoy a tasty beer. After an admittedly extended beer porn session before actually drinking the pitch black beauty, I sat down to a variety of college basketball games and just took it in. Every roasty nuance-- every sweet morsel of bourbon, coffee, and lactic sweetness-- every bit of alcohol heat and intoxication just took over my disposition until I had another epiphany. Special occasions don't have to necessarily be celebrated with beer. Instead, beer can command whether an occasion is special or not. If not for enjoying this hand-crafted beast of a beer from Grand Rapids, Michigan, I might have just been mindlessly scouring Facebook or-- more ironically-- surfing BeerAdvocate to read reviews of beers. Instead, this amazing beer helped me truly enjoy an hour of my lazy Saturday afternoon during a miserable, sleeting, snowy fit of whether outside of my windows.
Subscribe to:
Comments (Atom)